Establish a New Membership Initiative (Membership Growth & Sustainability)

Establish a New Membership Initiative (Membership Growth & Sustainability)

  The focus of the 4th Point of this plan is centered on member value and identifying ways to a multitude of strategies and combined efforts in impacting growth and sustainability.  
  • Established new membership initiatives to Recruit, Reclaim, and Renew with a goal of 500 new and reclaimed members in two years. 
  • Year 1 results: 508
  • Year 2 results: 424
  • Total New & Reclaimed Members To Date (Two-year period):  932
  • Initiated a total of 4  Membership Campaigns over the two-year period
    • Campaigns  in Year 1 (April 2019 – April 2020)
    • Campaigns in Year 2 (April 2020 – July 2021) 
    • Socially Distancing Membership Campaign 
    • Total # of Memberships 77
    • Renewals 17
    • New Members 56
    • Total Amount Received $19,325.00
    • Held during the pandemic and included Zoom nights with live Phone A Thon Chapter call in nights.
  • The NFBPA Winter Membership drive launched on Thursday, December 3, 2020
  • The drive included a Kickoff webinar with practices and tips in gaining new members and membership retention.
  • The drive included all members coming together as chapters for 3 nights, December 15-17, 2020.  
  • Chapters took part in a Phone-A-Thon where chapter members reached out to lapsed members and encouraged potential new members to join the organization organized by region (East, Midwest, and Texas).
  • The theme of the membership drive was, “NFBPA is Where (It) Happens”.  The word for (It) was switched out throughout the campaign, i.e.:  (networking, career development, innovation, policy discussions).
  • Prizes provided to the 3 chapters with the most renewals
  • A meter tracking our progress was established as we worked towards our goal.  
  • Toolkit provide for chapters
  • Results:  
    • 1st Place with 38 members was South Florida
    • 2nd Place with 20 members was Central Arizona
    • Tied at 3rd place with 18 members each was North Texas and D.C. 
    • Exceeded National goal of 175 by 34%, with 234 memberships
      • 31% of the 234 (74 memberships) were new members.
      • 69% of the 234 (160 memberships) were renewals.
  • Launched the President’s Membership Challenge from June 1 to July 1.  
  • The goal of the contest is to recruit new and reclaimed members creatively and effectively. Contest winners receive monetary prizes for the most creative strategies and the highest percentage increase in chapter membership!
  • As a means to encourage chapter participation, the following incentives were offered:
    • Most Creative Recruitment Strategies + 100 & 1 free FORUM Registration
    • Most Students Recruited + $100 & 1 free FORUM Registration 
    • Most New and Reclaimed Members Recruited +$300 & 1 free FORUM Registration (By Percentage) 
    • Most New and Reclaimed Members Recruited + $300 2 free FORUM Registrations, and a VIRTUAL Booth at FORUM 2021 (By Number)
  • Results:  
    • 480 new members
    • 54.9% New Members and 45.1% Renewals
    • NFBPA Houston won all four categories during the campaign.
    • Top 3 Chapters:  Houston (100+), South Florida (74) and Central Texas (23).
    • Achieved 80% of the aggressive goal of 600 new members.
 
  • Provided new members efforts on the online member portal:
  • NFBPA Connect Community
  • NFBPA’s exclusive members-only online community that allows members to network , create discussions, engage with with fellow members, get answers to their most pressing questions, find local chapters, and stay up-to-date on upcoming events, and become involved in NFBPA.
  • Increased Member Connections @ nfbpaconnect.com
    • 2019 Total Logins – 588
    • 2019 Total Discussion Post - 176
    • 2020 Total Logins – 2056
    • 2020 Total Discussion Post - 257
  • Launched Ask Me Anything 
NFBPA Connect: The NFBPA Connect community allows NFBPA members to network, create discussions, engage with other members and become more involved with NFBPA. The platform was launched in October of 2017. 
  • 2019 Total Logins – 588
  • 2019 Total Discussion Post - 176
  • 2020 Total Logins – 2056
  • 2020 Total Discussion Post - 257
  • Started “What’s New Wednesday” effort
What’s New Wednesday(WNW):  Launched in November of 2019, aims to share some of the latest news in Public Administration with the NFBPA members as well as any pertinent updates on the organization as a whole!
  • 17 What’s New Wednesday Post
  • Launched Member Spotlight
 
  • Members on the Move: Members on the Move highlights Members who are on the Move. Whether it be a job promotion or board appointment, NFBPA congratulates those who are climbing the public service ladder. Members on the Move was created in 2020.
 
  • Held the first-ever National Zoom event with our 37th Birthday Bash
  • Added New Organizational Memberships during the 2-year term
  • Creation of free Grant Services to Members through IBTS Partnership
  • For the past two years, the organization was successful in welcoming new chapters and re-chartering others.  See below: 
    • 2020
      • Re-chartered
        • New Jersey State Chapter
      • New Chapters
        • Western Michigan Chapter
    • 2021
      • Re-chartered
        • Chicago
      • New
        • Treasure Cost Chapter
        • El Paso 
  • Established three new Committees and two liaisons to address the needs of the organization
    • Building Futures Committee
    • Endowment Committee
    • International Committee
    • Special Advisors to Strategic Partnerships
    • Special Liaison to Public Elected Officials

37th Birthday Bash 

NFBPA celebrated 37 years of engaged membership on June 26, 2020.  It was a special virtual evening designed to commemorate the organization’s founding and check-in on members, sponsors and friends. With the world on pause for in-person activities,  NFBPA was able to connect and celebrate via shared reflections, photos of NFBPA through the years, interactive polls and games, acknowledge member graduations, and of course enjoy live music.  NFBPA was excited to use the 37th anniversary to connect with members and strengthen our relationships. NFBPA was as relevant to emerging and seasoned public administrators in 2020 as it was when it was founded in 1983.


Report Card Status:  

  • Establish new initiatives with the Membership Committee and COP centered around the “Triple R” theme (Recruit, Reclaim, and Renew.  (Achieved)
  • Achieve 500 new and reclaimed members in two years. To achieve this goal, the organization needed to:
    • Continue to ensure that our chapters articulate the VALUE proposition of membership and share it accordingly. (Achieved)

Explore new and innovative programs and efforts to attract the next wave of leaders in our communities. (Achieved)